Valutus.

Submerged value

Surface unseen financial value. And capture it.

Valutus helps companies and investors quantify, increase, and capture environmental and social value.

Most of the financial impact of environmental and social factors is submerged. That creates real risk. And real opportunity.

You end up with a credible figure you can defend, and the mechanism that turns it into bottom line benefit.

4x

Submerged value is 4x-10x visible value.

CORE™ model · cross-sector client engagements · conservative end shown

01Why it is missed

The Unpriced Zero.

A real effect can be missed, leading to its omission. That’s an Unexamined Zero. But it can also be noticed and still counted as zero if it can’t be confidently quantified. That’s the Unpriced Zero.

It is everywhere. A customer who chose you and stayed. An incident that never happened. An engineer who did not leave. A cost that fell because a practice changed three years ago.

Each of those has a price. None of them has a line.

If you don't measure something that has value, you're giving it the only value it can't have: zero.

John Sterman, MIT Sloan

02Testimonials

In their own words.

Daniel's deep knowledge of sustainability, across the varied disciplines of sales & marketing, supply chain and regulatory, enabled our team to effectively implement an "easy to understand" financial model that is being adopted by formerly skeptical business partners when it came to valuing sustainable efforts.
Joseph WolkChief Financial Officer, Johnson & Johnson
03The method

Surface the value. Architect its capture. Bank the result.

01

Surface

Diagnose and quantify

Bring submerged value into view as a figure a CFO can defend under challenge. A number that cannot be stress tested is an opinion with a decimal point.

02

Architect

Craft and technique selection

Choose the technique that fits, then build the mechanism that captures the value. The Materialization Toolkit holds 36 of them across 18 families.2 Which one you pick is the work.

03

Bank

Realized

Value lands in the account: cash, avoided cost, or retired risk. Banked means it moved a number someone is accountable for, not that it appeared in a report.

The substitution trap

Most organizations substitute one technique, usually cost, for the whole toolkit. It fails once. Then the whole category gets written off as soft.3

Read more →

04Where it hides

Unpriced value hides in four places.

CORE™ is the map we use to find it. Every engagement starts by asking which of the four is carrying the most unmeasured money.

C
Customers
What buyers will pay, choose, and stay for once they understand what you actually do. Customer Science and Demand Realization™ split that into demand earned, demand available, and demand at risk.
O
Operations
Throughput, waste, energy, materials, innovation, and the cost lines that move when a practice changes.
R
Risk
Exposure that has not been priced yet. Quantified through Risk Science™ and the V Model™, which put a number on vulnerability before an event does it for you.
E
Employees
Retention, engagement, and productivity, with the financial consequence calculated rather than waved at. A survey score is not a financial number. A replacement cost is.
05Track record

What we have already put a number on.

$2B+
Client value quantified4
30+
Years of experience

Work with leaders including Daniel and his team at Valutus have been a trusted strategic partner for Novartis as we continue on our journey to define an even more ambitious environmental sustainability strategy.Karen Coyne, Global Head of Environment, Novartis, Whether advancing the frontier on the connections between sustainability and business value, or building thought leadership within the sustainability community, Daniel Aronson and the Valutus team are true catalysts for change.John Pflueger, Principal Environmental Strategist, Dell, Valutus helped make them financial and strategic instead, such as quantifying over $30 million in risk and millions more in opportunities.Helen Sahi, Group Sustainability Officer, BIC, The company turned to Daniel and the Valutus team because of their unique ability to calculate the submerged benefits received from Consumers, Investors and Employees.Kristin Coster, Executive Director, Global Supply Chain Finance, Estée Lauder Companies, and The Valutus team accompanied us well through a process that was completed quickly in a matter of weeks.Hélène V. Gagnon, Senior Vice President, CAE Inc., as well as PE firms and portfolio companies.

Case study: a $100B telecom firm  ·  Case study: NRS

07Why this exists

A simple premise.

People miss most of the financial value of sustainability. Its true value can be quantified, and captured on the bottom line.

Daniel Aronson founded Valutus on that premise and has spent three decades putting figures on effects other people were content to call intangible. For global leaders, and for operators who do not have the luxury of a soft answer.

The tools exist because measurement was too slow. The toolkit exists because measurement alone banks nothing.

More on who we are →

08Case studies

Examples of our work.

Most of these started with someone saying the value could not be quantified.

A $75B+ technology company
Customers
What an approved science-based climate target is worth in revenue, measured through revealed preference with 500 IT purchasers and 500 consumers. The value more than doubled in the two years that followed.
A $100B telecom firm
Customers
More than $100M a year invested with no way to show the return. Four Customer Science™ measurement streams across 24,000 customers proved it was worth more than four times what the company had been counting.
A healthcare benefits provider
Customers
Attributes clients wanted that nobody in the category was offering, the market leader included. The preference gap against that leader was worth more than 20 percent.
NRS
Customers
The revenue impact of sustainability leadership, measured with Customer Science™ through the choices of 23,000 customers. A double-digit lift in preference, and a smaller preference penalty on a price increase.
A new restaurant chain
Operations
An employee development program turned into a revenue stream. It built more training capacity than it needed, then sold the surplus to local hotels and caterers.
A global pharmaceutical company
Medicine donation value
The financial value of a medicine donation program whose real effects reached livelihoods, migration, and government budgets. $10M of business value nobody had counted.
A private equity portfolio company
CORE
Sustainability value quantified across all four CORE dimensions, customers, operations, risks, and employees, for capital allocation and strategic planning. A qualitative ESG score replaced with figures.

All case studies →  ·  Articles and analysis →

From submerged value to banked value.

Let us talk about the value you create, and how you can demonstrate it. Credibly and concretely.

Notes on figures

  1. Submerged value multiple. Observed range across Valutus client engagements is 4x to 10x the value already on the books. The hero figure states the conservative end of that range, per standing convention; the range itself sits in the signature line.
  2. Materialization Toolkit: 36 techniques organized into 18 families, applied at the Architect stage. The count is current, not a ceiling; the catalog evolves.
  3. Daniel Aronson, The Substitution Trap, published May 2026.
  4. Cumulative client value quantified by Valutus across engagements to date.