Outdoor Manufacturer & Retailer NRS Uses Customer Science™ to Find Answers
Paddling giant NRS wondered what might happen if consumers knew of the company’s values.
Would revenues increase? What value would the market place on brand-level sustainability commitments vs. product-level initiatives?
Using our Customers Science™ approach, we ran scenarios using the Valutus InVEST™ model and found… well, let’s just say doing good does indeed lead to doing well, so long as people know about it.