A tipping point is, “the moment of critical mass, the threshold, the boiling point,” after which something — an idea, a product, a belief — takes off, grows exponentially. It is, as Malcolm Gladwell put it, the point where it “spreads like wildfire.” In the case of our climate however, we’re not concerned with one single tipping point, but two.
By Daniel Aronson.
While there are myriad perspectives on sustainability and corporate responsibility, each with its own unique value, I often find myself focusing on sustainability’s operational aspects: what can we do to increase the pace at which belief in sustainability translates into concrete actions that benefit the environment, society, and business? To me, a key question is how we get more done, how we “hard wire” sustainability into the way businesses operates.