Twenty years ago, I was talking to a Big Pharma VP who was in charge of their medicine donation programs in Africa. He was lamenting that he couldn’t quantify the value of his work. “Too bad,” he said, “that it’s impossible to measure the impact we create, on our business and on the world, by…
By Dan Kempner, Managing Editor, R.O.I.
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Dan Kempner is the Managing Editor of Valutus Sustainability R.O.I., our monthly newsletter. He is also an independent business writer and blogger based in Southeast Asia. You can find his Valutus sustainability blog, VBlog, a more personal companion to R.O.I., at this link.
Last issue, we discussed Submerged Value and made a point of noting how significant a chunk of the total value of sustainable actions it represented. We closed with the rather bold statement that often, submerged value actually rivals — or even exceeds — visible value. Well, we’re here now to back that up. Over more…
Intelligence, Issue #19.
A laser focus on what works: that’s what we need in our sustainability leaders. There’s no time for low-value actions. The powerful forces determined to hold the status quo on climate have found what works for them. We are the white hats and we must do the same.
To win we need leaders using scientific rigor and method to find what is most likely to actually work, then to drive only those actions forward. We’re the posse and they have a head start. Finding what works is possible and nothing less will do.
Here’s my take on approaching sustainability projects and problems with rigor. Please let me know what you think.