Dan Kempner is the Managing Editor of Valutus Sustainability R.O.I., our monthly newsletter. He is also an independent business writer and blogger based in Southeast Asia. You can find his Valutus sustainability blog, VBlog, a more personal companion to R.O.I., at this link.
In the next few years, hundreds of millions of people are going to be underwater without creative solutions to hold back, manage, or adapt to higher sea levels.
For submerged or chronically engulfed communities to survive, they will require homes that can withstand such conditions.
Where relocation is impractical or impossible, floating homes are an obvious part of the solution
Paddling giant NRS wondered what might happen if consumers knew of the company’s values.
Would revenues increase? What value would the market place on brand-level sustainability commitments vs. product-level initiatives?
Using our Customers Science™ approach, we ran scenarios using the Valutus InVEST™ model and found… well, let’s just say doing good does indeed lead to doing well, so long as people know about it.
Carbon emissions related to buildings – already a nightmare – are expected to double by 2050 if action at scale doesn’t occur.
But what if skyscrapers could be turned into full-scale solar farms?
Humanity has the materials and the technology to do this. Does it have the will?
