The 50th Anniversary of Milton Friedman’s famous screed on the folly of social responsibility for businesses is fast approaching.
With a half-century now under our belts since then, we thought a (posthumous) chat with Mr. Friedman to review the results might be illuminating.
In another article, we discuss Submerged Value and note how much of the value of sustainability it represents. That article closes with the rather bold statement that normally submerged value rivals — or even exceeds — visible value. This article illustrates that in more detail. Over more than two decades of working on measurement and…
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