What leaders say about the book.
The Value of Values is a game-changing book that disrupts the notion that values are a luxury rather than a necessity in business. Through insightful research and real-world examples, Aronson reveals the quantifiable benefits of values-based actions and the significant risks of not embracing them. This book is a must-read for leaders who want to create a values-driven organization and unlock its full potential.
Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
What’s the value of increasing resilience in your business by relying less on fossil fuels? Or increase in employee or customer loyalty earned by addressing human rights issues in your supply chain? Most business leaders think you can’t put a number on these things, so they don’t even try.
Daniel Aronson has made it his mission to put a number on the hard-to-measure and even on values themselves. I’ve used his methods in my own work and seen the rigor of his process.
Does sustainability pay? The Value of Values proves it does.
Andrew Winston, sustainability strategist and bestselling co-author of Net Positive and Green to Gold
Today, purpose – why an enterprise exists and how it brings it to life internally and externally – matters more, to more people, than ever before. The Value of Values makes an exceptional case for how to execute purpose through a values lens for decision making and action taking.
The book’s C.O.R.E. philosophy shows a roadmap to gain business growth through customers, operations, risk prevention and employees. This valuable guide shows how acting on values humanizes an organization leading to greater team performance, innovation, efficiency and overall better decision making for business success and societal impact. Reading this book will help any professional see the world differently.
Carol Cone, CEO, Carol Cone ON PURPOSE and award winner at Cannes, CES, SXSW
Understanding the true value of values helped NRS shape marketing, product development, and strategic decisions. Read this book and let it help you too!
Mark Deming, Chief Marketing Officer, Northwest River Supplies, the world’s leading supplier of equipment and apparel for water recreation, safety and rescue
Deming is the one endorser who is also a client. NRS measured the choices of 23,000 customers, and the preference lift from being seen as a leader came back in double digits.
The Value of Values, Daniel Aronson, MIT Press. Endorsements are reproduced as given, including each endorser’s own wording and titles at the time of writing.
The benefit was always there. Now it has a number.