Perspective and intelligence.
Concrete, actionable insight that matters.
02Longer reads
Selected writing
Getting Past the Three Walls
Valuation
Why a decision maker prices sustainability at effectively zero, and the three obstacles between that view and a funded project.
The Substitution Trap
Method · Published
Why substituting one technique for a whole toolkit fails once, then takes the category down with it.
MIT Sloan on the book
Book · Published
Ideas Made to Matter on the four-point framework for tapping submerged benefits, drawn from Daniel Aronson’s book.
Certifications lose power in turbulent times
Customers · Published
When B2B buyers hit turbulence, their priorities and behavior change, and a certification stops carrying the weight it did.
A strategy of scarcity
Innovation · Published
Constraints, handled well, make a team more creative. How scarcity can be used to drive sustainability innovation.
4 ways for CSOs to build leverage
Positioning · Published
Sustainability teams run on a fraction of the budget marketing or R&D command. Four ways to reach the goal regardless.
From submerged value to banked value.