Examples of our work.

More than $100M a year invested with no way to show the return. Four Customer Science™ measurement streams across 24,000 customers proved it was worth more than four times what the company had been counting.

The revenue impact of sustainability leadership, measured with Customer Science™ through the choices of 23,000 customers. A double-digit lift in preference, and a smaller preference penalty on a price increase.

What an approved science-based climate target is worth in revenue, measured through revealed preference with 500 IT purchasers and 500 consumers. The value more than doubled in the two years that followed.

Attributes clients wanted that nobody in the category was offering, the market leader included. The preference gap against that leader was worth more than 20 percent.

The financial value of a medicine donation program whose real effects reached livelihoods, migration, and government budgets. $10M of business value nobody had counted.

Sustainability value quantified across all four CORE dimensions, customers, operations, risks, and employees, for capital allocation and strategic planning. A qualitative ESG score replaced with figures.

An employee development program turned into a revenue stream. It built more training capacity than it needed, then sold the surplus to local hotels and caterers.

Four financial institutions asked what their sustainability work was worth. Submerged value quantified in loan quality and volume, default risk, and sectors the market had overlooked.