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	<title>5.2 &#8211; Valutus</title>
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	<title>5.2 &#8211; Valutus</title>
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		<title>International Women’s Day:                                                        It&#8217;s (Still) Lonely at the Top</title>
		<link>https://valutus.com/2020/04/30/international-womens-day-its-still-lonely-at-the-top/</link>
					<comments>https://valutus.com/2020/04/30/international-womens-day-its-still-lonely-at-the-top/#respond</comments>
		
		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Thu, 30 Apr 2020 15:48:51 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
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		<guid isPermaLink="false">https://valutus.com/?p=2192</guid>

					<description><![CDATA[Less than 3% of boards have reached gender parity, despite women’s obvious acumen and thousands of qualified executives to select from. Clearly, we all have some work to do.]]></description>
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<p class="has-medium-font-size">In May of last year, a celebratory headline in&nbsp;<em>Fortune</em><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[1]</a>&nbsp;read: The Fortune 500 Has More Female CEOs Than Ever Before.</p>



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<p class="has-medium-font-size">Which means: never before have there been even 33 women in the top spot. Leaving that 6.6% aside for a moment, let’s consider what it took to get there.</p>



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<p class="has-medium-font-size">Of course, those responsible for hiring all those chief executives are the corporate boards. Recent data shows that, as of last year, only 26% of all S&amp;P 500 and Fortune 1000 boards have women directors,<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[2]</a>&nbsp;meaning at least one. Of those, only a third have boards where women represent 30% of board seats, according to the Women’s Forum of New York.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[3]</a></p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/WOMEN-angry-executive-etty-unspl.png" alt="" class="wp-image-2200" width="530" height="620" srcset="https://valutus.com/wp-content/uploads/2020/04/WOMEN-angry-executive-etty-unspl.png 420w, https://valutus.com/wp-content/uploads/2020/04/WOMEN-angry-executive-etty-unspl-256x300.png 256w" sizes="(max-width: 530px) 100vw, 530px" /><figcaption><strong>By Etty Fidele / Unsplash</strong></figcaption></figure></div>



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<p class="has-medium-font-size">Less than 3% of boards have reached gender parity, despite women’s obvious acumen and thousands of qualified executives to select from.</p>



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<p class="has-medium-font-size">“The change is not going to happen because we expect boards of directors to change the way they think,” says Alina Polonskaia, global leader of Korn Ferry’s Diversity and Inclusion Solutions practice.[4]&nbsp;“The only way we draw change is through structural changes.”</p>



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<p class="has-medium-font-size">Indeed, a 2015 survey from the stock index firm MSCI found that firms with at least three women on the board – or a female CEO and one female board member – saw 36% higher equity returns than companies with fewer women present in the boardroom.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[5]</a>&nbsp;Thirty-six percent!</p>



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<p class="has-medium-font-size">So, we are forced to ask again, why would&nbsp;<em>any</em>&nbsp;business, knowing that other businesses are seeing higher returns doing&nbsp;<em>X</em>, not attempt to do&nbsp;<em>X&nbsp;</em>also?</p>



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<p class="has-medium-font-size">After all, a 4.8% increase in female Fortune CEOs is something, but it’s hardly real victory. Rather, it signals how far there is to go.</p>



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<p class="has-medium-font-size">Two of investment giant BlackRock’s eight original founders were women.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[6]</a>&nbsp;&nbsp;Yet only three of their current Executive Committee members, and five of eighteen seats on the board, are held by women today<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[7]</a>&nbsp;– a percentage loss of ground.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/WOMEN-board-of-directors-drawing-wiki-2.jpg" alt="" class="wp-image-2197" width="700" height="471" srcset="https://valutus.com/wp-content/uploads/2020/04/WOMEN-board-of-directors-drawing-wiki-2.jpg 843w, https://valutus.com/wp-content/uploads/2020/04/WOMEN-board-of-directors-drawing-wiki-2-300x202.jpg 300w, https://valutus.com/wp-content/uploads/2020/04/WOMEN-board-of-directors-drawing-wiki-2-768x517.jpg 768w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption><strong>Board of Directors of the Leipzig-Dresden Railway Co., 1852. Photographer unknown. Source: Wikipedia</strong></figcaption></figure></div>



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<p class="has-medium-font-size">VC giant Goldman Sachs recently decided not to take public any firm without at least one woman on the board.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[8]</a>&nbsp;A noble ideal, and one bound to make an impact. Yet only four of the twelve GS board members are women. Their executive officers? Two-thirds male.</p>



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<p class="has-medium-font-size">Just a week after their female-board-member declaration, GS held its first-ever investor day, during which there was, “barely a female executive in sight.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[9]</a></p>



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<p class="has-medium-font-size">Even fairly progressive companies can struggle in this area. Apple, for instance, has a leadership team of 12 men and 4 women, while 2 members of their seven-member board are female, 28%.</p>



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<p class="has-medium-font-size">There is some good news here, of course. Thirty years ago, Apple<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[10]</a><sup>,</sup><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[11]</a>&nbsp;– and most other companies – had&nbsp;<em>no</em>&nbsp;women in leadership at all. Further, powerful women like BlackRock co-founder Susan Wagner, and Emma Walmsley, CEO of GlaxoSmithKline, also inhabit other boards such as Apple’s<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn3">[12]</a>&nbsp;and Microsoft’s, and have opportunities to influence company direction and CEO hires.</p>



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<p class="has-medium-font-size">But when even the best companies have female officers that represent a third or less of their total leadership, it’s not enough.</p>



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<p class="has-medium-font-size">Clearly, we all have some work to do.</p>



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<p class="has-normal-font-size"><strong>References.</strong><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[1]</a>&nbsp;Fortune,&nbsp;<em>The Fortune 500 Has More Female CEOs Than Ever Before,</em><a href="https://fortune.com/2019/05/16/fortune-500-female-ceos/">May 2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[2]</a>&nbsp;Korn Ferry,&nbsp;<em>A New Gender Bar for Boards,&nbsp;</em><a href="https://www.kornferry.com/insights/articles/women-board-directors-25-percent-benchmark">2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[3]</a>&nbsp;The Women’s Forum of New York,&nbsp;<em>Breakfast of Corporate Champions,&nbsp;</em><a href="https://womensforumny.org/product/2019-breakfast-of-corporate-champions/">2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[4]</a>&nbsp;Korn Ferry,&nbsp;<em>A New Gender Bar for Boards</em>,&nbsp;<a rel="noreferrer noopener" href="https://www.kornferry.com/insights/articles/women-board-directors-25-percent-benchmark" target="_blank">2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[5]</a>&nbsp;Quartz,&nbsp;<em>Companies with More Women Directors Generate a 36% Higher Return on Equity,&nbsp;</em><a href="https://qz.com/566977/companies-with-more-women-directors-generate-a-36-higher-return-on-equity/">Dec 2015</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[6]</a>&nbsp;Wikipedia,&nbsp;<em>BlackRock:&nbsp;</em><a href="https://en.wikipedia.org/wiki/BlackRock#History"><em>History</em></a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[7]</a>&nbsp;BlackRock,&nbsp;<em>Governance: Board of Directors,</em><a href="https://ir.blackrock.com/governance/board-of-directors/default.aspx">2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[8]</a>&nbsp;CNN Business,&nbsp;<em>Goldman Sach’s New Rule: At Least One Woman on the Board or You Can‘t Go Public,</em><a href="https://www.cnn.com/2020/01/23/investing/goldman-sachs-ipo-diversity/index.html">Jan 2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[9]</a>&nbsp;New York Post,<em>&nbsp;Goldman Sachs Investor Day has Few Women Presenters Amid Diversity Push,</em><a href="https://nypost.com/2020/01/29/goldman-sachs-investor-day-has-few-women-presenters-amid-diversity-push/">Jan 2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[10]</a>&nbsp;The Computer History Museum Archive, Apple Computer Inc<em>. Preliminary Confidential Offering Memorandum</em>,&nbsp;<a href="https://archive.computerhistory.org/resources/access/text/2019/03/102783503-05-01-acc.pdf">1978-82</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[11]</a>&nbsp;Apple, Inc., Investor Relations,&nbsp;<em>SEC Proxy Filing,&nbsp;</em><a href="http://d1lge852tjjqow.cloudfront.net/CIK-0000320193/1a155386-3234-4a68-a02a-1c2ec9bcd535.pdf">1994</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref3">[12]</a>&nbsp;Apple, Inc., Investor Relations:&nbsp;<em><a href="https://investor.apple.com/investor-relations/leadership-and-governance/default.aspx">Leadership and Governance</a></em></p>
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			</item>
		<item>
		<title>International Women’s Day:  It’s All in the Numbers… Or Is It?</title>
		<link>https://valutus.com/2020/04/30/international-womens-day-its-all-in-the-numbers-or-is-it/</link>
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		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Thu, 30 Apr 2020 15:08:14 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
		<category><![CDATA[Batch5]]></category>
		<category><![CDATA[VROI]]></category>
		<guid isPermaLink="false">https://valutus.com/?p=2185</guid>

					<description><![CDATA[When study after study has proven that businesses owned or co-founded by women have consistently outperformed those started by men, why do women-owned startups receive half the capital funding given to men?]]></description>
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<p class="has-medium-font-size">If one needed proof that the battle for gender equity continues in the trenches, look no further than corporate America.</p>



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<p class="has-medium-font-size">In that milieu, where all is supposedly governed by the numbers, good decisions are the ones leading to profitability and growth. ROI is all that’s said to matter when staring into what Lawrence Sanders once called, “the unblinking, basilisk eyes of an investment banker.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[1]</a></p>



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<p class="has-medium-font-size">But is that really so?</p>



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<p class="has-medium-font-size">If it is, then why – when study after study has proven that historically, women-owned ventures, or businesses co-founded by women, have consistently outperformed those started by men<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[2]</a>&nbsp;– do women-owned startups receive half the capital funding given to men?<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[3]</a></p>



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<p class="has-medium-font-size">Given the data that startups operated by women grow faster<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn3">[4]</a>&nbsp;and perform better, this funding disparity is all the more remarkable.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn4">[5]</a>&nbsp;As&nbsp;<em>Smithsonian</em>&nbsp;reported in 2014, a study making the identical pitch to investors – with only recorded male and female voices rather than the actual entrepreneur – found that the male-voiced pitch received funding 68% of the time to only 31% for that of the female-voiced one.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[6</a>]</p>



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<p class="has-medium-font-size">And yet, an October, 2019 report by&nbsp;<em>Morgan Stanley</em>&nbsp;noted that an “overwhelming majority (83%)” of VC firms believe they could maximize their returns by “prioritizing investments in companies led by women and multicultural entrepreneurs.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[7]</a>&nbsp;But is that happening?</p>



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<p class="has-medium-font-size">Here are the basic numbers: as of spring, 2019, “seventeen percent of venture dollars representing $8.1 billion in the first quarter went to companies with at least one female founder. Of that, two percent was invested in only female founders, and 15 percent was garnered by companies with male and female co-founders.&nbsp;<strong>In contrast, 83 percent went to only male founders.”</strong><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[8]</a></p>



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<p class="has-medium-font-size">That is clearly inequitable and, as Susan Hunt Stevens, the (female) co-founder of tech startup&nbsp;<em>WeSpire</em>&nbsp;recently wrote, “It’s not fair that it’s not fair.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn2">[9]</a>&nbsp;Indeed, a 2018 CNBC survey put this paradigm in the following stark terms:</p>



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<p class="has-medium-font-size"><em>“All of the top banks are run by men. A Catalyst study reports that women account for less than 17 percent of senior leaders&nbsp;in investment banking. In private equity, women comprise&nbsp;only 9 percent of senior executives and only 18 percent of total&nbsp;employees, according to a 2017 report by Preqin.&nbsp;At hedge&nbsp;funds and private debt firms, the numbers are&nbsp;similarly low &#8211; women hold just 11 percent of leadership roles.</em><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[10]</a></p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/WOMEN-fight-like-a-girls-CROPPED-20-20.png" alt="" class="wp-image-2187" width="702" height="493" srcset="https://valutus.com/wp-content/uploads/2020/04/WOMEN-fight-like-a-girls-CROPPED-20-20.png 568w, https://valutus.com/wp-content/uploads/2020/04/WOMEN-fight-like-a-girls-CROPPED-20-20-300x211.png 300w" sizes="(max-width: 702px) 100vw, 702px" /><figcaption><strong>Photo by P. Prevost</strong></figcaption></figure></div>



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<p class="has-medium-font-size">But why is this so? Why are these firms acting against their own acknowledged self-interest? There is currently no unified opinion on this point.</p>



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<p class="has-medium-font-size">“The key reason in my opinion,” according to Francesca Warner<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[11]</a>, founder of a non-profit dedicated to addressing this issue, “is the lack of diversity in VC firms themselves.” In other words: those doing the funding also don’t have women making their funding decisions.</p>



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<p class="has-medium-font-size">“At the end of 2018, 85% of firms did not have a single female partner,” noted&nbsp;<em>Fortune</em>&nbsp;in February. “At the end of 2019, that number was&nbsp;65%.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[12]</a></p>



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<p class="has-medium-font-size">Okay so progress is being made, and “the number of venture capital firms with two or more female partners doubled last year to 14%.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[13]</a></p>



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<p class="has-medium-font-size">That still means the majority of companies looking for funding do so from firms without decision-making women. And that may be part of why women-founded businesses, regardless of performance, have a harder road to getting funded.</p>



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<p class="has-medium-font-size">“How many more hours did I have to spend fundraising for half the capital that other founders got to spend making their product better or meeting with prospective customers?” asked WeSpire founder Stevens.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[14]</a></p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/WOMEN-red-tie-by-markus-spiske-unsplash-1024x683.jpg" alt="" class="wp-image-2188" width="700" height="466"/><figcaption><strong>Photo by Markus Spiske / Unsplash</strong></figcaption></figure></div>



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<p class="has-medium-font-size">The “straightforward solution,” for this, according to Warner, is simply to hire more women in VC firms.</p>



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<p class="has-medium-font-size">As we reported last fall and updated earlier this year,<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[15]</a>&nbsp;research in&nbsp;<em>MIT Management&nbsp;</em>suggests&nbsp;it is important not merely to&nbsp;<em>interview</em>&nbsp;women for high-level open positions, but also to ensure there are women positioned throughout the company. &nbsp;That way, there is an excellent pool of women candidates to select from when the time comes.</p>



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<p class="has-medium-font-size">Beyond hiring and promotion are other potential challenges for women. As a case in point, the authors of the CNBC survey mentioned earlier found that men and women experience the same workplaces differently: that women report significantly more unconscious bias than men, see unequal pay more often, and find they’re excluded from many of the networking platforms men use to move up, among many markers of this bifurcated view of conditions at the office.<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_edn1">[16]</a></p>



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<p class="has-medium-font-size">Along the same lines is the almost universal narrative that women’s careers are truncated or held back because they generally tend family more often. However, as the&nbsp;<em>Harvard Business School: Working Knowledge</em>&nbsp;pointed out last year, “companies hold on to the ‘hegemonic narrative’ that work-life conflict is a women’s issue because it allows them to maintain the organizational status quo.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[17]</a>&nbsp;In fact, they say, “an always-on culture and gender-role expectations were to blame, not motherhood. And men were mourning the loss of their family time to client demands as much as women.”</p>



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<p class="has-medium-font-size">Yet societal pressures create divisions even within this framework, as “society’s expectation for men to be breadwinners supports spending long hours at the office. Women, in contrast, face career penalties such as loss of promotion for using corporate accommodations that help them balance different roles.”<a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftn1">[18]</a></p>



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<p class="has-medium-font-size">Clearly then, there is both progress and a long way to go. Women’s results make it clear they can reap returns in a business environment as well as, or better than, their male peers. The issue is not that women don’t thrive at the top. It’s that they so rarely reach it.&nbsp;<em>That&nbsp;</em>is where the change is needed now.</p>



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<p class="has-normal-font-size"><strong>References</strong><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[1]</a><em>Timothy’s Game</em>, by Lawrence Sanders G.P. Putnam’s Sons, 1988<br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[2]</a>&nbsp;Quartz,&nbsp;<em>Companies with More Women Directors Generate a 36% Higher Return on Equity,&nbsp;</em><a href="https://qz.com/566977/companies-with-more-women-directors-generate-a-36-higher-return-on-equity/">Dec 2015</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[3]</a>&nbsp;Openview Partners,&nbsp;<em>2019 Expansion SAAS Benchmarks,&nbsp;</em><a href="https://openviewpartners.com/expansion-saas-benchmarks/?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Saturday+Spark+-#.XqGhy9MzZQI">2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref3">[4]</a><a href="https://openviewpartners.com/expansion-saas-benchmarks/?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Saturday+Spark+-#.XqGih9MzZQJ">Ibid</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref4">[5]</a><a href="https://openviewpartners.com/expansion-saas-benchmarks/?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Saturday+Spark+-#.XqGih9MzZQJ">Ibid</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref5">[6]</a>&nbsp;Smithsonian,&nbsp;<em>Women Pitching the Exact Same Ideas as Men Still Get Less Funding from Venture Capitalists,</em><a href="https://www.smithsonianmag.com/smart-news/venture-capitalists-are-less-likely-invest-identical-companies-if-theyre-pitched-women-180950048/?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Saturday+Spark+-+What+Does+Funding+Inequity+Feel+Like&amp;utm_campaign=Saturday+Spark+%2333%3A+What+Does+Funding+Inequity+Feel+Like">March 2014</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[7]</a>&nbsp;Morgan Stanley,&nbsp;<em>Beyond the VC Funding Gap,&nbsp;</em><a href="https://www.morganstanley.com/ideas/venture-capital-funding-gap">Oct 2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[8]</a>&nbsp;Crunchbase News,&nbsp;<em>Q1 2019 Diversity Report: Female Founders Own 17 Percent of Venture Dollars,&nbsp;</em><a href="https://news.crunchbase.com/news/q1-2019-diversity-report-female-founders-own-17-percent-of-venture-dollars/">April 2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[9]</a>&nbsp;Susan Hunt Stevens, Founder &amp; CEO,&nbsp;<a href="https://www.wespire.com/what-does-funding-inequity-feel-like/"><em>WeSpire Saturday Spark #33</em></a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[10]</a>&nbsp;CNBCmake It: Survey:&nbsp;<em>It’s Still Tough to be a Woman on Wall Street&nbsp;—&nbsp;but Men Don’t Always Notice,&nbsp;</em><a href="https://www.cnbc.com/2018/06/25/surveyon-wall-street-workplace-biases-persist---but-men-dont-see-t.html">June, 2018</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[11]</a>&nbsp;Thrive Global,&nbsp;<em>Today, Women Get Only 2% of VC Dollars,&nbsp;</em><a href="https://medium.com/thrive-global/today-women-get-only-2-of-vc-dollars-these-16-vcs-explain-why-and-how-this-can-be-solved-9788ee053ecd">April, 2018</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[12]</a>&nbsp; Fortune,&nbsp;<em>Venture Captial, Long a Boy&#8217;s Club, Makes Some Progress in Adding Women,&nbsp;</em><a rel="noreferrer noopener" href="https://fortune.com/2020/02/07/venture-capital-women-diversity/" target="_blank">Feb 8 2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[13]</a>MSN Money,&nbsp;<em>VC Firms’ Next Step After Hiring a Woman: Hiring a Second Woman,&nbsp;</em><a href="https://www.msn.com/en-us/money/companies/vc-firms-next-step-after-hiring-a-woman-hiring-a-second-woman/ar-BBZL41W">Feb 2020</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref2">[14]</a>&nbsp;Susan Hunt Stevens, Founder &amp; CEO,&nbsp;<a href="https://www.wespire.com/what-does-funding-inequity-feel-like/"><em>WeSpire Saturday Spark #33</em></a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[15]</a>&nbsp;Valutus,&nbsp;<em>Rattling Panes in the Glass Ceiling,&nbsp;</em>Original Publication,&nbsp;<a rel="noreferrer noopener" href="https://valutus.com/2020/03/16/rigor-rattles-panes-on-the-glass-ceiling-updated/" target="_blank">Oct 2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ednref1">[16]</a>&nbsp;CNBCmake It: Survey:&nbsp;<em>It’s Still Tough to be a Woman on Wall Street&nbsp;—&nbsp;but Men Don’t Always Notice,&nbsp;</em><a href="https://www.cnbc.com/2018/06/25/surveyon-wall-street-workplace-biases-persist---but-men-dont-see-t.html">June, 2018</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[17]</a>&nbsp;Harvard Business School: Working Knowledge,&nbsp;<em>Women Pay a Higher Career Price in Today’s Always-On Work Culture,&nbsp;</em><a href="https://hbswk.hbs.edu/item/women-pay-a-higher-career-price-in-today-s-always-on-work-culture">April 2019</a><br><a href="https://mailchi.mp/e036d5d0ad95/valutus-sustainability-roi-issue-25-intl-womens-day-spl-edition?e=20b1bfc802#_ftnref1">[18]</a><a href="https://hbswk.hbs.edu/item/women-pay-a-higher-career-price-in-today-s-always-on-work-culture"> </a><a href="https://hbswk.hbs.edu/item/women-pay-a-higher-career-price-in-today-s-always-on-work-culture">Ibid</a></p>
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		<title>Beyond VUCA</title>
		<link>https://valutus.com/2020/04/21/beyond-vuca/</link>
					<comments>https://valutus.com/2020/04/21/beyond-vuca/#respond</comments>
		
		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Tue, 21 Apr 2020 05:49:24 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
		<category><![CDATA[Batch5]]></category>
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					<description><![CDATA[How is what we're experiencing different from what people have been calling the VUCA (Volatile, Uncertain, Complex, Ambiguous) nature of the world? 

It's fundamentally different.]]></description>
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<p><strong>How is what we&#8217;re experiencing different</strong> from what people have been calling the <a href="https://en.wikipedia.org/wiki/Volatility,_uncertainty,_complexity_and_ambiguity">VUCA</a> (Volatile, Uncertain, Complex, Ambiguous) nature of the world?</p>
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<p>It&#8217;s fundamentally different. Here are three examples of how:</p>
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<p>1) Companies talk about VUCA (some do, anyway), but haven&#8217;t really followed through. For example:</p>
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<li>How many organizations included in their 1, 3, and 5-year plans either (a) scenarios that included truly fundamental uncertainty, or (b) robustness testing for strategies, options, and decisions. (Part of our process for <a href="https://valutus.com/fixing-foresight-webinar-recording/">fixing foresight</a> is the <strong>ROADS</strong> tool &#8211; Robust Options And Decision Scenarios)</li>
<li>How many organizations did any inclusion of fundamental uncertainty in their numerical projections or plans? Even if the range of possible uncertainty is very wide, and its value extremely uncertain, neither the range nor the value includes zero</li>
<li>How many organizations identified signs that would tell them which scenarios were becoming more likely? Or points where they could shift strategies based on these signs?</li>
<li>And how many CFOs and finance functions included the <strong>option value</strong> of being able to shift strategies based on these signs?</li>
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<p>2) Almost everyone missed the volatility and uncertainty in the <strong>Bedrock</strong> layer on which their organizations rest [more about the “Bedrock” layer in the webinar; nature and society are key Bedrock elements]. And they missed most of the volatility and uncertainty in the <strong>Foundational</strong> layer too [also from the <a href="https://valutus.com/fixing-foresight-webinar-recording/" target="_blank" rel="noreferrer noopener">webinar</a>; e.g., health, overall economy, government]</p>
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<li>Nature and society were undergoing real strain and even (mostly unnoticed) seismic shifts</li>
<li>Taken seriously, that means organizations needed much more flexibility in their supply chains, their strategies, and their financial status. But airlines spent almost all of their profits buying back their own stocks. And that&#8217;s where almost all of the windfall US companies got from the recent tax cuts went</li>
<li>Companies continued to do more to push cost out of their supply chains, even at the expense of flexibility</li>
<li>Sustainability wasn&#8217;t included as a true strategic power center in the business &#8211; in planning, executive stature, etc. On companies&#8217; leadership pages, there were many times more Chief Legal Officers listed than Chief Sustainability Officers &#8211; which shows the person in charge of reducing legal risks has a lot more clout than the person in charge of reducing environmental and social risks*</li>
</ul>
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<p>3) There has been far too little appreciation of another “V” &#8211; <strong>vulnerability</strong>. Not only can the Bedrock and Foundational layers change quickly (&#8220;volatility&#8221;), organizations themselves are far more vulnerable to these changes than they appreciated.</p>
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<li>In the UK, the British Chambers of Commerce found <a href="https://www.theguardian.com/world/2020/apr/02/coronavirus-six-in-10-british-firms-have-no-more-than-three-months-of-cash-left">over 60% of firms</a> had three months or less of cash in reserve</li>
<li>A year after COVID began – even after vaccines were available – over one-third of US small businesses remained closed</li>
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<p> </p>
<p>*One of the largest, best-known companies in the world includes the following people on the company&#8217;s <strong>Leadership</strong> page: their General Counsel, Chief Compliance Officer, Chief Tax Officer, Chief Accounting Officer, Chief Information Officer, Chief Technology Officer, and many other executives. But not the Chief Sustainability Officer.</p>
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		<title>Peas &#038; Tonic: Gin with a (Climate-Positive) Twist</title>
		<link>https://valutus.com/2020/04/17/peas-tonic-gin-with-a-climate-positive-twist/</link>
					<comments>https://valutus.com/2020/04/17/peas-tonic-gin-with-a-climate-positive-twist/#respond</comments>
		
		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Fri, 17 Apr 2020 07:26:28 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
		<category><![CDATA[Batch5]]></category>
		<category><![CDATA[VROI]]></category>
		<guid isPermaLink="false">https://valutus.com/?p=2144</guid>

					<description><![CDATA[Heading into the weekend, you may as well relax with climate-positive gin and tonic. Only a thousand bottles of this Scots gin has been shipped so far, but more is on the way. The difference? It's all in the garden peas.]]></description>
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<p class="has-medium-font-size">Some alcoholic libations stand on their own. Others work best in partnership.</p>



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<p class="has-medium-font-size">If a distillery were to set out to make an environmentally friendly beverage, it would then make sense to choose one whose constant companion is&nbsp;<em>not&nbsp;</em>infused with a potent greenhouse gas.&nbsp;</p>



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<p class="has-medium-font-size">Yet the Arbikie Distillery in Angus, Scotland, chose gin. As anyone who’s ever been to a… well, to a gin-joint knows, this aromatic, juniper-infused liquid is accompanied by one mixer above all others:&nbsp;<em>tonic water</em>.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay-1024x682.jpg" alt="" class="wp-image-2151" width="768" height="512" srcset="https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay-1024x682.jpg 1024w, https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay-300x200.jpg 300w, https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay-768x511.jpg 768w, https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay-1536x1022.jpg 1536w, https://valutus.com/wp-content/uploads/2020/04/GIN-Bombay-Saphire-bottles-Pixabay.jpg 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" /><figcaption><strong>Bombay Saphire Gin / Unsplash</strong></figcaption></figure></div>



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<p class="has-medium-font-size">It would take a course in early European history to trace the origins of this clear, fresh-scented spirit but in England, at least, barley-based gin rose to prominence<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#22WIKIGIN" target="_blank">[1]</a>&nbsp;when French brandy was heavily taxed, some hundreds of years ago.</p>



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<p class="has-medium-font-size">Malaria brought gin and tonic together, as the hideously bitter bark used to treat it – quinine – once dissolved in sweetened, carbonated water, was often taken with gin. Thus, the G &amp; was born.</p>



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<p class="has-medium-font-size">While gins are usually made from wheat, maize, or barley grain mash, the legal definitions<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#23GINDEFINITIONSWIKI" target="_blank">[2]</a>&nbsp;in the U.S. and Canada only call for alcohol “of agricultural origin.”</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/GIN-pea-pod-CROPPED-Leesa-twnt20-1.png" alt="" class="wp-image-2153" width="625" height="677" srcset="https://valutus.com/wp-content/uploads/2020/04/GIN-pea-pod-CROPPED-Leesa-twnt20-1.png 589w, https://valutus.com/wp-content/uploads/2020/04/GIN-pea-pod-CROPPED-Leesa-twnt20-1-277x300.png 277w" sizes="auto, (max-width: 625px) 100vw, 625px" /><figcaption><strong>By Leesa</strong></figcaption></figure></div>



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<p class="has-medium-font-size">So, when Arbikie learned that peas – which can be grown on a carbon-negative basis and without chemical fertilizers – could be switched in place of grain spirits without loss of flavor or quality, they took the plunge. </p>



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<p class="has-medium-font-size">Called Nàdar (Gaelic: nature<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#24GLOSBE" target="_blank">[3]</a>), this ‘climate-positive gin’ was several years in the making, and developed in partnership with two nearby research institutions<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#25ABERTAYHUTTON" target="_blank">[4]</a></p>



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<p class="has-medium-font-size">A standard grain-based gin has a carbon footprint of +2.3 kg CO<sub>2</sub>&nbsp;(eq.)<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#26SCIDAILYTONIC" target="_blank">[5]</a>&nbsp;per 700 ml bottle of gin. Nàdar, on the other hand, has a footprint of -1.54 kg CO<sub>2</sub><a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#27GINKIN" target="_blank">[6]</a>&nbsp;per 700 ml bottle, making it ‘carbon negative’, or saving more carbon than is used to make it.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/GIN-Arbikie-Nàdar-Gin-2.png" alt="" class="wp-image-2150" width="659" height="668" srcset="https://valutus.com/wp-content/uploads/2020/04/GIN-Arbikie-Nàdar-Gin-2.png 518w, https://valutus.com/wp-content/uploads/2020/04/GIN-Arbikie-Nàdar-Gin-2-295x300.png 295w" sizes="auto, (max-width: 659px) 100vw, 659px" /></figure></div>



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<p class="has-medium-font-size">This matters as, according the study’s authors, “In terms of climate change impact, sipping a large measure of gin is similar to… driving one km in a petrol car.” A 2017 evaluation by&nbsp;<em>WorldAtlas</em><a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#28WORLDATLAS" target="_blank">[7]</a>noted gin use at a rate of .55 liters per person annually in the UK, a nation of more than 65.1 million<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#29COUNTRYDIGEST" target="_blank">[8]</a>&nbsp;people that year. That represents a&nbsp;<em>lot</em>&nbsp;of petrol.</p>



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<p class="has-medium-font-size">Unlike a majority of plants, most legumes – such as garden peas – cull nitrogen from the atmosphere rather than from soil, hence they are ‘nitrogen-fixing’ plants that actually load nitrogen in soil through a complex microbial process, for the next crops in rotation. The research team from the Hutton Institute found that the “environmental footprint of pea gin was significantly lower than for wheat gin across 12 of 14 environmental impacts evaluated, from climate change, through water and air pollution, to fossil energy consumption,” according to the institute’s molecular ecologist, Dr. Pietro Iannetta.<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#30FOODWINE" target="_blank">[9]</a></p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/GIN-Angus-Scotland-by-WikimComm-1-1024x768.jpg" alt="" class="wp-image-2155" width="768" height="576"/><figcaption><strong>Angus, Scotland, where the Arbikie distillery is located.&nbsp;Photo by Robert Chofa, 2015.</strong></figcaption></figure></div>



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<p class="has-medium-font-size">In addition, “a waste product known as ‘pot ale’ is created from the leftover pea protein and spent yeast,” that is “suitable for animal feeds that reduce the need for imported soybeans, noted&nbsp;<em>The Drinks Business.</em>”<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#31DRINKSBUS" target="_blank">[10]&nbsp;</a>It is the reduction in carbon engendered by cutting “soybean cultivation, deforestation, processing and transport,”<a rel="noreferrer noopener" href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#32SCIDAILYTONIC" target="_blank">[11]</a>&nbsp;that pushes this gin into carbon-neutral status. &nbsp;</p>



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<p class="has-medium-font-size">The first batch – 1,000 bottles – is already up for sale. Bottoms up!</p>



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<p><a>[1]</a>&nbsp;Wikipedia,&nbsp;<a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gin" target="_blank"><em>Gin</em></a><br><a>[2]</a>&nbsp;Ibid<br><a>[3]</a>&nbsp;Glosbe,&nbsp;<em><a href="https://glosbe.com/gd/en/n%C3%A0dar">Scottish Gaelic Dictionary</a></em><br><a>[4]</a>&nbsp;Abertay University, Dundee; James Hutton Institute, Clattering Bridge, Laurencekirk, UK<br><a href="https://mailchi.mp/b91f1cf60298/valutus-sustainability-roi-issue-242?e=3680ffdd48#_ftnref3">[5]</a>&nbsp;Science Daily,&nbsp;<em>Just the Tonic!</em>,&nbsp;<a href="https://www.sciencedaily.com/releases/2019/07/190708112431.htm">July 8 2019</a><br><a>[6]</a>&nbsp;Gin Kin,<em>&nbsp;Nàdar Pea Gin is a New Carbon Positive Ultra Eco-Friendly Tipple</em>,&nbsp;<a href="https://www.theginkin.com/2020/02/19/nadar-pea-gin/">Feb 19 2020</a><br><a>[7]</a>&nbsp;World Atlas,<em>&nbsp;Countries That Drink the Most Gin</em>,&nbsp;<a href="https://www.worldatlas.com/articles/countries-that-drink-the-most-gin.html">2017 </a><br><a>[8]</a>&nbsp;Country Digest,&nbsp;<em>UK Population</em>,&nbsp;<a href="https://countrydigest.org/uk-population/">2017</a><br><a>[9]</a>&nbsp;Food and Wine,&nbsp;<em>‘Pea Gin’ Could be a Breakthrough for More Environmentally-Friendly Cocktails</em>,&nbsp;<a rel="noreferrer noopener" href="https://www.foodandwine.com/news/pea-gin" target="_blank">July 16, 2019</a><br><a>[10]</a>&nbsp;The Drinks Business,&nbsp;<em>World’s First ‘Climate Positive’ Gin is Made from Peas</em>,&nbsp;<a href="https://www.thedrinksbusiness.com/2020/02/worlds-first-climate-positive-gin-is-made-from-peas/">Feb 2020</a><br><a>[11]</a>&nbsp;Science Daily,&nbsp;<a href="https://www.sciencedaily.com/releases/2019/07/190708112431.htm"><em>Just the Tonic!</em></a><em>,</em>&nbsp;July 8, 2019</p>
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		<title>Climate Forensics &#038; Attribution Have Arrived</title>
		<link>https://valutus.com/2020/04/05/climate-forensics-attribution-have-arrived/</link>
					<comments>https://valutus.com/2020/04/05/climate-forensics-attribution-have-arrived/#respond</comments>
		
		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Sun, 05 Apr 2020 08:07:22 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
		<category><![CDATA[Batch5]]></category>
		<category><![CDATA[VROI]]></category>
		<guid isPermaLink="false">https://valutus.com/?p=2085</guid>

					<description><![CDATA[The advent of DNA in forensics gave courts powerful tools for attributing blame or establishing innocence. The same is now true of forensic climate attribution. Experts can sit in courtrooms and say with “increasing statistical certainty,” that X event was increased in likelihood and severity by anthropogenic climate change.]]></description>
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<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">Circumstantial evidence has always been a tricky affair. A fingerprint is found near the scene. A glove, perhaps, thought to belong to the suspect. A phone record appears to implicate an accomplice. There was no eyewitness, but inference points to the culprit.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">Not all circumstantial evidence, however, is created alike. The advent of DNA in forensics gave the courts a powerful scientific tool for attributing blame or establishing innocence, often with a very high degree of certainty.</p>



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<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">But this science was not always the accurate, systematic and broad-based field it is today. It took years of trial and error, diagnostic mistakes, and false positives. Many thousands of scientists around the world catalogued, sequenced, experimented, checked and rechecked results, and developed new techniques and technologies. Today, DNA evidence is routinely used to screen out the innocent and implicate the guilty.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">Up to now, climate change has often presented the same types of problems as crime scenes with only circumstantial evidence. There has been a hurricane, say, that destroyed much of a major U.S. city and killed hundreds, or an unprecedented heat wave across Europe that also took many lives.<br>&nbsp;<br>But what caused them?<br><em>Climate change!</em>&nbsp;says one group.<br><em>Nature!</em>&nbsp;screams another<em>. There have always been storms and heat waves!</em></p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-Chemist-analyzing-DNA-profile-wikip-1024x685.jpg" alt="" class="wp-image-2087" width="702" height="468"/><figcaption><strong>Chemist reading a DNA profile. By James Tourtellotte, CBP Today. Source: Wikipedia</strong></figcaption></figure></div>



<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">Yet, as in genetics, the science, equipment, and climatological techniques have improved greatly over the years and “extreme event attribution is rapidly advancing due to improved understanding of extreme events, improved modeling,”[1]&nbsp;etc.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">As a 2016 report[2]&nbsp;by the National Academies of Sciences, Engineering and Medicine asserted, “In the past, a typical climate scientist’s response to questions about climate change’s role in any given extreme weather event was ‘we cannot attribute any single event to climate change.’ The science has advanced to the point that this is no longer true as an unqualified blanket statement.”</p>



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<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">In fact, at this point, “the existing body of detection and attribution research is sufficiently robust to support the adjudication of certain types of legal disputes,” according to the exhaustive, 238-page study of attribution by a team from the Columbia Journal of Environmental Law.[3]</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">Using climate forensics – what climatologists call ‘climate change<em>&nbsp;attribution,’</em>&nbsp;experts can now sit in courtrooms just as DNA experts do, and say with “increasing statistical certainty,”[4]&nbsp;that X event was increased in likelihood and severity by anthropogenic climate change.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-forensic-brush-and-fingerprint-.png" alt="" class="wp-image-2088" width="701" height="525" srcset="https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-forensic-brush-and-fingerprint-.png 589w, https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-forensic-brush-and-fingerprint--300x225.png 300w" sizes="auto, (max-width: 701px) 100vw, 701px" /></figure></div>



<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">In an analysis of “high-resolution computer simulations,” scientists were able to attribute[5]&nbsp;the tropical storm that devastated Houston in 2019 to human-generated climate change which, they said, had made the storm as much as 2.6 times more likely and up to 28% more intense.<a rel="noreferrer noopener" href="https://mailchi.mp/770e253df4f5/valutus-sustainability-roi-issue-24?e=20b1bfc802#38IBID" target="_blank">[6]</a>&nbsp;Indeed, “several studies have found that certain extreme events could not have been possible in a pre-industrial climate,” according to the Columbia report.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">And recently the&nbsp;<em>New York Times</em>&nbsp;reported[7]&nbsp;that scientists had pinned a specific percentage of the damage and severity of the 2019 Australian wildfires on climate change. The scientists involved belong to&nbsp;<em>World Weather Attribution</em>,[8]&nbsp;a collaboration of scientific, meteorological and educational institutions that was “initiated in late 2014 after the scientific community concluded that the emerging science of extreme event attribution could be operationalized.”</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">A 2019&nbsp;<em>Carbon Brief</em>[9]&nbsp;analysis of “more than 230 peer-reviewed studies looking at weather events around the world” concluded that “68% of all extreme weather events studied to date were made more likely or more severe by human-caused climate change. Heatwaves account for 43% such events, droughts make up 17%, and heavy rainfall or floods account for 16%.”</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-Forensic-Equipment-by-Felipe-Caparros-Envato-1024x662.jpg" alt="" class="wp-image-2089" width="700" height="451"/><figcaption><strong>By Felipe Caparros</strong></figcaption></figure></div>



<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">Thus armed, the battle over climate change is shifting from courtroom analogy to actual courtroom drama.<br>&nbsp;<br>As we forecast this January in&nbsp;<em>Blame: The Worm Will Turn in 2020</em>,[10]&nbsp;as costs and damages from human-driven climate events continue to rise dramatically, so will lawsuits against Big Carbon industries, and governments who have supported fossil fuels.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">As the authors of&nbsp; the Columbia study point out in their executive summary,[11]&nbsp;“In several foreign cases, plaintiffs have successfully used attribution science to demonstrate that a government’s failure to regulate greenhouse gas emissions at adequate levels endangered the public health and welfare of citizens within the country, and thus the government had violated its duty of care to its citizens.”</p>



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<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">While there are also dozens of climate cases working their way through the U.S. courts, as we noted in&nbsp;<em>Blame</em>, “for those considering the current state of the U.S. judiciary, we suggest that such decisions are just as likely to happen outside the U.S.” Such extranational decisions, however, could “still affect multinational companies, including those based in the U.S.”</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">Interestingly, notes&nbsp;<a href="https://www.vox.com/energy-and-environment/2019/2/22/17140166/climate-change-lawsuit-exxon-juliana-liability-kids"><em>Vox</em></a><em>,</em>[12] in the U.S. courts,“climate science itself isn’t up for debate… in nearly all (U.S.) cases, the parties agree on these facts: Greenhouse gases from burning fossil fuels are heating up the planet, which in turn is fueling sea level rise, more extreme weather, and changes in the overall climate<em>.</em>” Rather, the cases hinge on “fundamental interpretations of law” rather than the facts of climate change.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">The tobacco industry once found themselves in a similar pickle, insisting they didn’t know their product’s dangers, and burying information to the contrary as early as the 1950s.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/04/ATTRIBUTION-Public-hearing-ICJ-world-court-wiki.jpg" alt="" class="wp-image-2093" width="697" height="693"/><figcaption><strong>A public hearing in the International Court of Justice (ICJ), known as the  &#8216;World Court,&#8217; The Hague, Netherlands. </strong><br><strong>Source: Wikipedia</strong></figcaption></figure></div>



<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">As a result, for a time they were able to fend off most of the suits brought by individuals alleging fraud and other charges. Eventually, however, as smoking-related cancers and health care costs mounted, a 46-state suit was settled[13]&nbsp;for more than $206 billion over 25 years covering, along with restrictions on marketing and sales, the dissolution of key industry groups. Many successful class-action and individual suits have followed.</p>



<p class="has-text-color has-medium-font-size" style="color:#000000">A key difference here is that, while there is overwhelming scientific evidence that smoking causes cancer&nbsp;<em>in general,&nbsp;</em>it is difficult to attribute any given case to that cause. Climate change attribution can now, in many cases, point to what&nbsp;<em>Carbon Brief</em>&nbsp;labelled, “the human fingerprint on extreme weather, such as floods, heatwaves, droughts, and storms.” And the science will likely continue to improve.</p>



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<p class="has-drop-cap has-text-color has-medium-font-size" style="color:#000000">Climate attribution can also be used “by plaintiffs to demonstrate that they have suffered an injury as a result of anthropogenic climate change,”[14]&nbsp;and that greenhouse gas emitters are responsible.<br><br>In any courtroom, some will continue to believe in guilt or innocence – regardless of proof – to suit their own beliefs and agendas. But the proof is nonetheless there to allow a verdict beyond the legal standard for it.&nbsp; And that is a powerful development.&nbsp;</p>



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<p>[1]&nbsp;Columbia University Press,&nbsp;<em>The Law and Science of Climate Change Attribution</em>,&nbsp;<a href="https://climate.law.columbia.edu/sites/default/files/content/docs/Executive%20Summary.Law%20and%20Science%20of%20Climate%20Change%20Attribution.pdf">Executive Summary</a>, 2020<br>[2]&nbsp;National Academy of Sciences, Engineering and Medicine,&nbsp;<em>Attribution of Extreme Weather Events in the Context of Climate Change,&nbsp;</em>Report,&nbsp;<a href="https://www.nap.edu/read/21852/chapter/1#ii">2016 </a>[3]&nbsp;Columbia University Press,&nbsp;<em>The Law and Science of Climate Change Attribution</em>,&nbsp;<a href="https://mailchi.mp/770e253df4f5/2020,%20Columbia%20University%20Press">2020 </a><br>[4]&nbsp;MIT&nbsp;<a href="https://www.technologyreview.com/lists/technologies/2020/#climate-change-attribution">Technology Review, Feb. 2020</a><br>[5]&nbsp;World Weather Attribution,&nbsp;<em>Rapid Attribution of Extreme Rainfall in Texas from Tropical Storm Imelda,</em><a href="https://www.worldweatherattribution.org/rapid-attribution-of-the-extreme-rainfall-in-texas-from-tropical-storm-imelda/">Sept 27 2019</a><br>[6]&nbsp;Ibid<a> </a><br>[7]&nbsp;The New York Times,&nbsp;<em>Climate Change Affected Australia’s Wildfires, Scientists Confirm</em>,&nbsp;<a href="https://www.nytimes.com/2020/03/04/climate/australia-wildfires-climate-change.html">March 4 2020</a><br>[8 ]<a> </a><a href="https://www.worldweatherattribution.org/about/">World Weather Attribution</a><br>[9]&nbsp;Carbon Brief,&nbsp;<em>Mapped: How Climate Change Affects Extreme Weather Around the World</em>,&nbsp;<a href="https://www.carbonbrief.org/mapped-how-climate-change-affects-extreme-weather-around-the-world">March 11 2019</a><br>[10]&nbsp;Valutus.com,&nbsp;<em>Blame: The Worm Will Turn in 2020,</em><a href="https://valutus.com/2020/02/29/blame/">Feb 2020</a><br>[11]&nbsp;The Law and Science of Climate Change Attribution,&nbsp;<a href="https://climate.law.columbia.edu/sites/default/files/content/docs/Executive%20Summary.Law%20and%20Science%20of%20Climate%20Change%20Attribution.pdf">Executive Summary</a>, 2020, Columbia University Press<br>[12]&nbsp;Vox,&nbsp;<em>Pay Attention to the Growing Wave of Climate Change Lawsuits</em>,&nbsp;<a href="https://www.vox.com/energy-and-environment/2019/2/22/17140166/climate-change-lawsuit-exxon-juliana-liability-kids">June 4 2019</a><br>[13]<a href="https://www.nolo.com/legal-encyclopedia/tobacco-litigation-history-and-development-32202.html"> NOLO</a>,&nbsp;<em>Tobacco Litigation: History and Recent Developments</em><br>[14]&nbsp;The Law and Science of Climate Change Attribution,&nbsp;<a rel="noreferrer noopener" href="https://valutus.us17.list-manage.com/track/click?u=38346a8534d44659e060c6321&amp;id=c196195e7c&amp;e=20b1bfc802" target="_blank">Executive Summary</a>, 2020, Columbia University Press<br></p>
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		<title>Back Off! But Get Closer</title>
		<link>https://valutus.com/2020/03/31/back-off-but-get-closer/</link>
					<comments>https://valutus.com/2020/03/31/back-off-but-get-closer/#respond</comments>
		
		<dc:creator><![CDATA[R.O.I. Editor]]></dc:creator>
		<pubDate>Tue, 31 Mar 2020 09:46:53 +0000</pubDate>
				<category><![CDATA[5.2]]></category>
		<category><![CDATA[Batch5]]></category>
		<category><![CDATA[VBLOGS]]></category>
		<guid isPermaLink="false">https://valutus.com/?p=1996</guid>

					<description><![CDATA[Thousands of miles from friends and (most) relatives, as well as my clients and colleagues, I've been less isolated than I can ever remember. Assuming a device and connection, there are so many ways to work and play, it's hard to keep track. Here's a day-in-the-life this week as my town, Ho Chi Minh city, locked down tight.  ]]></description>
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<p class="has-medium-font-size"><strong>By Dan Kempner, Managing Editor, Valutus Sustainability R.O.I.</strong></p>



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<p class="has-medium-font-size">This morning I had a meeting via <em><strong>UberConference</strong></em> with Daniel, he in his New York office, me in my den in Vietnam.</p>



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<p class="has-medium-font-size">It was late for him but still early for <em>me</em>, so I hustled out of the meeting and ran to the living room, as I had a call scheduled with a friend under lockdown in California. I reached him on <strong><em>WhatsApp</em> </strong>and we swapped obligatory COVID-19 stories and caught up. </p>



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<p class="has-medium-font-size">After that I pulled out my Vietnamese language homework as my class was starting soon. All in-person sessions had been cancelled, so we were working via <em><strong>Go-to-Meeting</strong></em>. </p>



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<p class="has-medium-font-size">My kids came in while I was studying, wanting me to play. My five-year-old was repeating her new mantra: <em>Daddy? Can I watch teeee-vee? Pleeeaase?</em> because school’s been closed since January due to coronavirus. To say she has cabin fever is not saying nearly enough.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/VBLOG-GET-CLOSER-Vietnamese-Class.png" alt="" class="wp-image-1998" width="800" height="513"/><figcaption><strong>My Vietnamese class goes online. Hope I got all the homework done! Screenshot by Dan Kempner (reprinted by permission).</strong></figcaption></figure></div>



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<p class="has-medium-font-size">I gave them a couple of minutes, then rushed upstairs to class, dialed in, and went over the dialogue I’d been practicing. The tones of this language are a little tougher to hear online than in person, but I did okay.</p>



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<p class="has-medium-font-size">I have a standing coffee date with another of the students after class every week. We usually hit a local café and chat over <em>cà phê sũa dá</em> – iced Vietnamese coffee with condensed milk. But no need for my travel thermos today: the coffee was real, but the date was virtual. </p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/VBLog-Get-Closer-Mathew-Coffee-Date-Taiwan-Zoom-by-DK-13.23.30-1024x639.png" alt="" class="wp-image-1999" width="750" height="466"/><figcaption><strong>The two-state solution: Coffee in Taiwan and Vietnam via Zoom. Screenshot by Dan Kempner (reprinted by permission).</strong></figcaption></figure></div>



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<p class="has-medium-font-size">My wife makes heavenly coffee, so I shouted downstairs asking for some – in my experience at least, if Vietnamese aren’t shouting between rooms there’s something wrong – and jumped on my friend’s <strong><em>Skype</em></strong> link. </p>



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<p class="has-medium-font-size">Our usual café has a koi pond with fish that could swallow a U-boat, and I miss that. But unfortunately, all cafés – and now everything else in the city – are closed by fiat. </p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/VBlog-Get-Closer-Koi-Cafe-cropped.png" alt="" class="wp-image-2001" width="750" height="513"/><figcaption><strong>Our favorite cafe, closed now due to COVID-19. Hope someone remembers to feed the koi!</strong></figcaption></figure></div>



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<p class="has-medium-font-size">I asked my wife to join us, but she was busy texting on <em><strong>Facebook</strong></em>, by <strong>phone</strong>, and on <em><strong>Zalo</strong></em> – a Vietnamese social platform – with the usual dozen friends at once. Meanwhile, she was on <strong><em>Facetime</em> </strong>with her younger sister, who arrived back from the ‘States last week and is in quarantine nearby.</p>



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<p class="has-medium-font-size">Incredibly, she was also prepping to teach her English class, looking up lesson plans and settling a whiteboard in front of her computer for the remote learning session. How does she <em>do</em> all that at once?</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/GET-CLOSER-Working-w-Travel-Mug-and-Snacks.png" alt="" class="wp-image-2002" width="749" height="643"/><figcaption><strong>Working in the dining room, travel mug, snacks (and toys) close at hand. Photo by Truc Kempner</strong></figcaption></figure></div>



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<p class="has-medium-font-size">Soon it was time for me to prep my own English class. I have four students, including three Vietnamese teenagers hoping for acceptance at Western universities, and of necessity the class is now on <em><strong>Skype</strong> </em>or <em><strong>Messenger</strong></em>. We are reading <em>Charlotte’s Web</em> over the web, which is odd. Still, I’m petrified I’m going to cry at the end, as I always do. Perhaps I can fake it better online, so long as I don’t blubber into the mic.</p>



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<p class="has-medium-font-size">Class over, I played with the kids, and went back to my office for work. I shared drafts of several articles with Daniel – via <em><strong>Google Docs</strong></em> and <em><strong>Dropbox</strong></em> – and talked to him about them on the <em><strong>Webex Meeting</strong></em> platform. </p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/GET-CLOSER-KAILIN-w-BIKE-DK.png" alt="" class="wp-image-2003" width="726" height="954" srcset="https://valutus.com/wp-content/uploads/2020/03/GET-CLOSER-KAILIN-w-BIKE-DK.png 331w, https://valutus.com/wp-content/uploads/2020/03/GET-CLOSER-KAILIN-w-BIKE-DK-228x300.png 228w" sizes="auto, (max-width: 726px) 100vw, 726px" /><figcaption><strong>Five-year-old rampage in progress. Photo by Dan Kempner</strong></figcaption></figure></div>



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<p class="has-medium-font-size">A playdate was in progress – rare in these days of COVID-19, and this was to be the last one before the shutdown. There was rampaging going on, so I slid upstairs to my mother-in-law’s apartment and worked from there for a while, sending off emails and collaborating with a friend on via <strong><em>Webex</em></strong> document. </p>



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<p class="has-medium-font-size">A quick call on <em><strong>Google Voice</strong></em> to my cousins locked down in Illinois, and that reminded me to <em><strong>Messenger</strong> </em>text my bro-in-law in Mumbai, in lockdown too. He can’t get back to his wife in Singapore, as that country closed their borders also. </p>



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<p class="has-medium-font-size">I worked for a while, grabbed dinner with the whole shut-in family gang, then it was time for my men’s-team meeting. The twelve of us logged onto <em><strong>Zoom</strong></em> for 90 minutes, and the discussion, as always, was intense. The fact that we weren’t around a firepit in someone’s backyard – as I always was back in Massachusetts – was of no consequence. This week one member was in Mexico, one in Cuba, another vacationing in Costa Rica, and the rest were sprinkled around the U.S., Canada, and Asia. </p>



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<p class="has-medium-font-size">These men and I also keep in touch all week long via <strong><em>Marco Polo</em>,</strong> a sort of video walkie-talkie app that allows individual or group discussions with no need for coordination: you talk when convenient, watch when convenient, respond when convenient. It is incredibly intimate despite time and distance and here, twelve time zones ahead, this comes in mighty handy. For scheduling and stuff, we use <strong><em>Slack.</em></strong></p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/VBlog-GET-CLOSER-Raber-on-M-Polo-cropped-582x1024.png" alt="" class="wp-image-2008" width="429" height="752"/><figcaption><strong>My pal Jerry leaving me a Marco Polo video message. Phone screenshot by Dan Kempner</strong></figcaption></figure></div>



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<p class="has-medium-font-size">I had some work to do later in the evening and I sometimes get distracted so I dialed into my scheduled <em><strong>SpaceWorks </strong></em>online co-working space<em><strong>.</strong></em></p>



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<p class="has-medium-font-size">Look, there
is a downside to social distancing, no doubt. Daniel is writing about just that
this week, delineating why and how we must be careful once this crisis is over.
If remote work and remote school became the norm, we must guard against
‘distance’ becoming ‘isolation.’ He is making an important distinction between <em>physical
</em>distance and <em>social </em>distance. </p>



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<p class="has-medium-font-size">Some friends in Massachusetts held a gathering on their lawn this weekend – one of those hobbies requiring knitting needles, I think. They set up folding chairs six feet apart and knitted… or crocheted or something. <em>Physical</em> distance, yes. <em>Social</em> distance, no.</p>



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<p class="has-medium-font-size">Now, Daniel and others correctly point out that the water-cooler chats are not so easily replaced. The pop-in office confabs that – legend has it – lead to brilliant solutions, may be lost the more people work remotely. It will take time to learn whether <em>any</em> online platform can adequately take the place of the casual chance encounter due to office proximity.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="910" height="350" src="https://valutus.com/wp-content/uploads/2020/03/VBlog-GET-CLOSER-social-silhouettes-med-crop.png" alt="" class="wp-image-2005" srcset="https://valutus.com/wp-content/uploads/2020/03/VBlog-GET-CLOSER-social-silhouettes-med-crop.png 910w, https://valutus.com/wp-content/uploads/2020/03/VBlog-GET-CLOSER-social-silhouettes-med-crop-300x115.png 300w, https://valutus.com/wp-content/uploads/2020/03/VBlog-GET-CLOSER-social-silhouettes-med-crop-768x295.png 768w" sizes="auto, (max-width: 910px) 100vw, 910px" /></figure></div>



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<p class="has-medium-font-size">It is also understood that there’s value in nearness, in contact, in being able to assess body language. Simply knowing someone else is around has real, measurable physiological and psychological impacts, and Daniel&#8217;s upcoming article will expand on all of that. I have my family around me for company and contact, as I&#8217;ve explained, but by no means everyone does. </p>



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<p class="has-medium-font-size">One solution is the growing trend towards work hubs, <strong><em>co-working offices</em></strong> – both virtual and physical. Shared offices, where unrelated people can gather to work with others wanting both office space and company, seems to solve a lot of the problems distance working may create. Work, chat, grab a coffee, perhaps meet that special someone, all without venturing into the home-office digs or staying home alone. If this model were decentralized, as easy to find as a café but equipped for business, that could represent a game changer. </p>



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<p class="has-medium-font-size">Shared <strong><em>virtual offices</em></strong>, where others working at the same time give a feeling of togetherness, and a moderator keeps you onpoint, are another brilliant option during this crisis and for anyone who ever works in isolation.</p>



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<p class="has-medium-font-size">We may not
know for a while just what the effects of all this are. Whether people forced
online during a crisis will embrace it thereafter, and whether companies will
want them to.</p>



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<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://valutus.com/wp-content/uploads/2020/03/GET-CLOSER-co-working-space-Bonn-Germany-by-mika-baumeister-unsplash-826x1024.jpg" alt="" class="wp-image-2006" width="706" height="875"/><figcaption><strong>Co-Working space, Bonn Germany. By Mika-Baumeister / Unsplash</strong></figcaption></figure></div>



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<p class="has-medium-font-size">We needed astronauts to spend a year in space before we could tell for sure if human muscles atrophied or cells broke down in zero gravity. We may need some time here, too.</p>



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<p class="has-medium-font-size">Personally, I am a convert to the online experience. I well remember leaving my wife and baby behind and heading off for ten hours or more of physical and social proximity with people I did not particularly care for at work. Some of them felt the same for me, I fancy, which was no fun either. Was I isolated? No. Distanced? No. Alienated? Yes.</p>



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<p class="has-medium-font-size">As you can see, in no way am I socially distanced now. Not at work, not with friends, not with anyone. I am surrounded only by the people I choose, with a few work exceptions online. I’ve never felt more social, more connected. </p>



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<p class="has-medium-font-size">I can walk out of the office and kiss my wife and daughters whenever I wish – though the sooner those kids get back to school, where <em>they</em> can run around and learn to socialize properly, the better! And, once this crisis passes, I can go out any time and crowdsource an actual crowd in the real world whenever I choose.</p>



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<p class="has-medium-font-size">There seems little doubt that we’ll come out of this with a new understanding, a pretty good idea what works and what doesn’t when it comes to social and working distance. The scientists will get busy too, and we’ll get readings on the brain, the heart, the feelings of those who regularly operate online. </p>



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<p class="has-medium-font-size">When they do, there’s bound to be <em>a <strong>webinar</strong></em> we can jump on to have it explained. See you there!</p>
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