The Purpose and the Roller Coaster: An Interview with Andrew Gottlieb

[Adapted from a July 24, 2020 interview ]

Recently, we spoke with Andrew Gottlieb, Founder of the purpose-driven online marketing and branding company No Typical Moments.

The topic was Gottlieb’s other passion, a podcast series called The School for Humanity wherein he speaks with thinkers and strategists from all over the spectrum, with a focus on entrepreneurs and those working on sustainable projects.

He shared some of what he’s learned through interviewing so many interesting people. Here are the highlights.

Who Do We Choose to Be?

Some moments are so terrible and so clear that they spur change and demand action. The murder of George Floyd at the hands of officers of the Minneapolis Police Department is one of those moments.

Justice and equity are simply fundamental values, part of the definition of the world we want. And we need to bring them to life through action.

COVID-19 and the Bankrupting of Nature

We were warned, by Bill Gates and others, that we were unprepared for the next pandemic. Why did we fail to heed these prophetic warnings? Hubris: in this case, the presumption that humans control nature and not the other way around.

The response to this crisis makes it clear that countries, sufficiently motivated, can unleash the full range of human knowledge and expertise to solve problems. The trick that has eluded us is convincing lawmakers and citizens that the climate emergency rivals that of this pandemic.

Davos Declarations

Prior to the 2020 WEF meeting, a letter from the chairman to his members read, in part, “We look forward to the Annual Meeting being a breakthrough moment for business action on climate change.” Many seem to have taken that seriously. Here are some of the commitments that struck us most forcibly.