What’s the value of increasing resilience in your business by relying less on fossil fuels? Or increase in employee or customer loyalty earned by addressing human rights issues in your supply chain? Most business leaders think you can’t put a number on these things, so they don’t even try.
Daniel Aronson has made it his mission to put a number on the hard-to-measure and even on values themselves. I’ve used his methods in my own work and seen the rigor of his process.
Does sustainability pay? The Value of Values proves it does.
—Andrew Winston
Sustainability strategist and bestselling co-author of Net Positive and Green to Gold
The Value of Values is a game-changing book that disrupts the notion that values are a luxury rather than a necessity in business. Through insightful research and real-world examples, Aronson reveals the quantifiable benefits of values-based actions and the significant risks of not embracing them. This book is a must-read for leaders who want to create a values-driven organization and unlock its full potential.
—Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
Today, purpose – why an enterprise exists and how it brings it to life internally and externally – matters more, to more people, than ever before. The Value of Values makes an exceptional case for how to execute purpose through a values lens for decision making and action taking.
The book’s C.O.R.E. philosophy shows a roadmap to gain business growth through customers, operations, risk prevention and employees. This valuable guide shows how acting on values humanizes an organization leading to greater team performance, innovation, efficiency and overall better decision making for business success and societal impact. Reading this book will help any professional see the world differently.
—Carol Cone
CEO, Carol Cone ON PURPOSE and award winner at Cannes, CES, SXSW.